SearchCap: Google mobile index, back to top button & a Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. While called an experiment, its actually the first move in Googles planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results.

http://feeds.searchengineland.com/~r/searchengineland/~3/uyj88VSqFxk/searchcap-google-mobile-index-back-top-button-doodle-262606

Standard

The Technical SEO Renaissance: The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web

Web technologies and their adoption are advancing at a frenetic pace. Content is a game that every type of team and agency plays, so were all competing for a piece of that pie. Meanwhile, technical SEO is more complicated and more important than ever before and much of the SEO discussion has shied away from…

http://tracking.feedpress.it/link/9375/4692774

Standard